Alchemist is the latest concept store joining the #Heineken100 series. For the collaboration, which sees the beer brand partner with some of their customer’s favorite stores across the U.S., the Miami retailer created a custom six-pack series of Heineken bottle-shaped wax candles. This is the first time the #Heineken100 series has venturd into home goods and furnishings.
Hand-poured from a soy and wax blend, they were then de-molded and heat finished by hand. The color was chosen by Alchemist’s Roma Cohen after carefully spot checking vegetable dye to get the distinctive Heineken hue.
Limited to just 100 sets, the candles were unveiled last night, November 19, at a special event at the Miami store before a selection are then sent to influencers and friends across the world.
“I wanted to create something that immediately brings the brand to mind,” said Cohen. “The six-pack is almost a mini-artwork that is both fun and nostalgic – and it would look great in anyone’s office!”
As part of the party, Highsnobiety and Heineken’s city guide to the legendary Florida metropolis will also be available. Created using local knowledge from each of the #Heineken100 partnered stores, it’s also the first time #Heineken100 has ventured into the realm of travel and recommendation guides, adding an extra layer of physical experience for fans of the beer.
Alchemist’s collaboration joins KITH’s jersey knit sweatshirt, sweatpants, and tee, RSVP Gallery’s strap back hat and Union Los Angeles’ jersey blazer. Boston’s Concepts will finish #Heineken100’s sixth year with their custom product launched next month.