Late last night Louis Vuitton’s creative director Nicolas Ghesquière took to Instagram to announce that none other than Jaden Smith would be the star of its latest advertising campaign. Shortly after having announced that Final Fantasy XIII character Lightning would be the lead in its new campaign, the French luxury house once again surprises us with this latest announcement. It looks like the brand is truly committed to speaking with a younger audience and is not too shy to use new and unexpected faces to do so. Here above you can see a first image of the campaign shot by Bruce Weber. Soon we should be able to show you more.

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