The internet is a really, really weird place. Just when you thought there wasn’t already a surplus of oddball rappers who come out of nowhere and go viral, we’re gifted with a new gem.

Meet Brian Imanuel, a Vine comedian who decided to tap into rap music last month by releasing a track, titled “Dat $tick,” under the moniker Rich Chigga. Recently, Chigga dropped a video for the joint which, after being discovered by KollegeKidd.com, is the latest rap video to generate buzz in cyberspace.

Many blogs are toying with the term “Asian drill rap” as a genre for the single, but we’ll just go ahead and call it #cringecoretrap, because why not? The video features a baby-faced Chigga wearing a getup that sits somewhere between middle-aged Floridian golfer and Australian speed dealer, and includes typical amateur rap video antics (ie: lots of flexing, rolling through the “hood,” chilling with the homies and looking thuggish).


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