A picture says a thousand words and a logo can be worth billions of dollars. But what if logos actually reflected the effects of the products that they represent? Italian designer, Marco Schembri, asked himself that question and this is what he came up with.

He fattened up the McDonald’s golden arches, gave the Absolut logo a drunken blur, incinerated Zippo, sliced Gillette in half, stuck manic, caffeinated eyes on the tax-dodging Starbucks mermaid, gave Nestlé a pimply makeover, and filled the Durex logo with a month’s load of blue balls.

If the advertising standards authority was really worth its salt, it would’ve done all of this long ago.

For more logos, read about what inspired the visual calling cards of 20 of the world’s best-known luxury brands.

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