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In the case of Maxine Ashley, a co-sign from Pharrell Williams can go a pretty long way. The Bronx-bred “Puerto Rican misfit” singer, who’s been garnering praise from The Neptunes hitmaker for a minute now, has been stirring up the blogosphere as of late; one (or several) million YouTube views at a time.

Having already worked with the likes of Alicia Keys and Keyshia Cole, the alt-soul vixen has been busy churning out music in studios from New York to London and beyond. Now, Ashley is back to debut a fresh new track, titled “Lobster,” along with its accompanying video.

Featuring a twinkling, piano-driven production courtesy of Joe Janiak, the video evokes the “Maaaaad Latino Bronxness” of Ashley’s upbringing growing up in a multi-story building where the majority of her family also lived.

Soak up Maxine Ashley’s cool in the video for “Lobster” above and shop her steez below.

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