Having been named one of the “30 Most Influential People on the Internet” by TIME alongside the varied likes of Kanye West, J.K. Rowling and Donald Trump, DJ Khaled certainly has forged a digital empire thanks to his acumen when it comes to Snapchat.

In an attempt to boost his own understanding of the social media platform, Jimmy Kimmel enlisted Khaled’s help to learn valuable insights into what makes him one of the top users in the medium.

From tips about angles to shoot from, “never folding,” and lotioning up your entire body with cocoa butter, DJ Khaled’s discombobulated and disjointed lesson is perhaps the best key unto itself.

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