As most of you should know by now, Kanye West hosted a three day The Life of Pablo merchandising pop-up store this past weekend in New York City. After selling out all Pablo merchandise at the official album presentation during the YEEZY Season 3 presentation at New York Fashion Week last month, fans were eagerly awaiting the opportunity to buy some more Pablo merchandise. As you can imagine, almost riots broke out with fans lining up around two blocks to get their hands on some merch this past weekend. Next to more standard merchandise, such as T-shirts, hoodies, long-sleeves and caps, West also brought along limited edition bomber jackets, custom jeans jackets and more for his fans.
Today Kanye West took once again to Twitter to speak about the success of the pop-up store.
He announces that he sold $1 million dollars worth of The Life of Pablo merchandise in two days with his pop-up store.
And that no other brand can do that with only one location.
He goes on, speaking about his never-ending motivation to change the world, to push his ideas forward and to encourage everyone to do the same. I represent the dreamers. — KANYE WEST (@kanyewest) March 22, 2016
We are here to make life better.
— KANYE WEST (@kanyewest) March 22, 2016
They can't kill us all. — KANYE WEST (@kanyewest) March 22, 2016