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There are times in every man's life where he must dress up smart — that much is unavoidable. Something else that's unavoidable is rain, especially if you live in the UK.

With both those factors in mind, premium British formalwear retailer Private White V.C. has imbued its signature seven-piece Eco Cotton suit with revolutionary ECOSEAM technology to create a fully shower-proof solution to all your formal engagements.

What makes ECOSEAM technology so impressive is that it can be applied to lightweight, breathable fabrics like thin cotton or linen without affecting their natural positive qualities. What's more, as the name suggests, it's eco-friendly, making it a far more sustainable answer to the problem of wet weather than synthetic waterproofing treatments.

Private White V.C.'s seven piece suit is woven from 100% British cotton gabardine, giving it a soft touch and a summer-appropriate weight. All items — that's both a single and double-breasted blazer, waistcoat, tie, chinos, shorts, and shirt — are available in stone and navy colorways to match your taste.

You can find them available now at the Private White V.C. online store.

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