IMAX Corporation has just announced the test launch of IMAXShift, an immersive group cycling concept built around the primary components of The IMAX Experience. The concept is geared towards beginners and serious athletes, as it combines key elements of IMAX technology with industry-leading instructors to immerse participants.

The state-of-the-art indoor, audio-visual group cycling experience will be tested in Brooklyn, beginning April 28. The studio is expected to fit up to 50 riders at a time, with the workouts featuring crystal-clear audio and hyper-real imagery on a giant IMAX screen that will in turn completely immerse riders in a full sensory workout experience.

Industry-leading cycling instructors Jesse Alexander and Bree Branker, in addition to other athletes, will be working closely with the instructor team to ensure that each class boasts a unique "journey" that will maximize the workout experience.

For additional information on IMAXShift, as well as class schedules, follow here.