PUMA's recently released 698 IGNITE silhouette has been garnering quite a bit of attention of late. Based on the original R698 model, a popular performance shoe in the early '90s, the reworked sneaker features the brand's cushioning system technology IGNITE FOAM. An update of PUMA's Trigenic system, which debuted in 1989, the first R698 sneaker featured the technology when it was launched in 1992.
We teamed up with PUMA to show off the 698 IGNITE in action on the street, following around three pairs of creatives based in New York, London and Sydney. After checking out Giovanni Elao (aka @Insighting) and Vanessa Cesario (aka @VanessaCesario_) in New York, we now head Down Under with Caroll Lynn (aka @careaux) and Gabe Hutcheon (aka @gkhz) in Sydney.
Born and raised in Amsterdam, Caroll is an illustrator now based in Sydney, while Gabe is an Australian photographer and Sony ambassador. Watch the video above to see how they wear the PUMA 698 IGNITE on the streets, and find out what drives them creatively.
Be part of the evolution by posting your very own take on the 698 IGNITE and use #698[CITY].
For more information on the PUMA 698 IGNITE, check out puma.com and follow @PUMASportstyle on Instagram.
