The Premiata story dates back two generations all the way to 1885 when the Mazza family began crafting shoes in the Marche region in Italy. Graziano Mazza, now CEO and Creative Director, industrialized the long-running family shoemaking tradition in 1981 and ten years later the Premiata brand was born.
They’ve enlisted some of the world's most talented photographers, as well as some of the iconic fashion aficionados that regularly grace their lenses, to give a street style take on their spring/summer collection in the fashion forward cities of Milan, Paris and Berlin.
Despite decades of traditional craftsmanship, the brand has a tendency towards experimentation; their most recent sneaker collection is no different with a retro-futuristic aesthetic and diverse color palette.
Still got sneaker cravings? Here's The 15 Best Sneakers Worn at Sneakerness Amsterdam 2016.
