After unveiling a dazzling multi-collaborative SS17 collection at Pitti Uomo in Florence, the crown jewel of Russian menswear designers, Gosha Rubchinskiy, churns out yet another creative project with a new book, titled The Day of My Death. The book serves as the third medium to be released in conjunction with Gosha’s latest collection, joining the designer’s catwalk presentation and 17-minute short film.
Marking Gosha’s third collaboration with esoteric publisher IDEA books, following his sold-out hits Kids (2014) and Youth Hotel (2015), the book was created in direct response to having been invited to present at Florence this year and is dedicated to storied Italian artist P. P. Pasolini.
“I wanted to do something special. A collection, a short film and a book. Three ways to explain my message. The book and film have the same title. Both are dedicated to and inspired by P. P. Pasolini. I wanted to pay attention to this artist now. Some of his ideas and poetry suit the moment very well…The questions I am asking are; What is Europe now? Are countries together or separated? What is global and what is unique?”
Contrasting his previous books, The Day of My Death was shot entirely outside of the designer’s homeland, featuring a range of black-and-white photographs that draw heavily on Italian neorealism of Mussolini’s Italy and the bleak aesthetic of Soviet era architecture.
At just 1,000 copies, the $62 limited-edition book will be exclusively available from June 27 at COMME des GARÇONS Trading Museum in Paris, Dover Street Market London, New York, Ginza Tokyo, and online at svmoscow.com and ideanow.online.
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