In the run-up to the presidential election, New York Magazine has unveiled the cover for its special election issue, designed by legendary American artist Barbara Kruger. The cover plasters the words “Loser” over Donald Trump’s face, in Kruger’s trademark red box and Futura typeface.
“We were drawn to it, in part, for the three ways in which it could be interpreted: as Trump speaking (single-word epithets being his specialty); as a description of Trump; and as a call on the election result,” NY Mag‘s Editor-in-Chief Adam Moss said of the cover. Let’s just hope the latter part isn’t a jinx, as Clinton is currently in the midst of a scandal with the FBI over the misuse of a private email server.
This year’s presidential election has been a pretty depressing turn of affairs (although Brexit sucked too), with two of the least popular figures in American politics battling it out for leadership of the most powerful country in the world. NY Mag’s Adam Moss sums it up pretty aptly himself. “Trump has already changed America, not much for the better. Which adds a fourth meaning: in that sense we are all losers too.”
Barbara Kruger is a socially-minded artist known for plastering her work with red boxes filled with text in Futura. Sound familiar? That’s because she was the source of inspiration for Supreme’s beyond-iconic box logo, which James Jebbia created back when the first Supreme store opened in NYC in 1994.
When Supreme became entangled in a lawsuit with Married To The Mob back in 2013 over the use of its logo, Kruger weighed in herself, calling both parties “totally uncool jokers” before jibing, “I’m waiting for all of them to sue me for copyright infringement.”