Style
Where the runway meets the street

adidas Athletics has just announced its newest collaboration with legendary Canadian apparel label Reigning Champ, and as you might have expected, it’s the perfect combination of performance and functionality.

Building around the co-collaborator’s shared design philosophy, the collaborative effort utilizes spacer mesh as well as Reigning Champ’s iconic french terry fabric for an incredibly comfortable finish. The range also boasts a diverse selection of silhouettes, including classics such as hooded sweatshirts, French Terry pants, the adidas PureBOOST X Trainer, and a limited-edition pair of adidas UltraBOOSTS.

Additionally, the collection’s campaign features Super Bowl MVP Von Miller and NBA All-Star Kyle Lowry.

The collection is set to launch November 29 globally at adidas and Reigning Champ stores, as well as select boutiques such as Concepts. The collection can also be accessed online through adidas’s online store and Reigning Champ’s online store.

Prices in the collection will range from $45 USD to $220 USD for apparel and $150 USD for the PureBOOST X Trainer, while the Reigning Champ x adidas UltraBOOST will retail for $180 USD.

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