will.i.am’s cultural technology company i.am+ has just launched new premium Bluetooth earphones. i.am+ BUTTONS in turn draw inspiration from the shape of vinyl records, as they are as much about high design as they are high technology.
The earphones note construction from spun metal and woven cord, and are meant to be worn day in and day out. Thanks to a magnetic closure, the wireless earphones stay put and blend the line between fashion and technology.
As you can see in the gallery above, Kendall Jenner and Naomi Campbell have joined i.am+ as ambassadors and faces of the product as well as partners in i.am+.
Optioned in eight colors and retailing for $229.95 USD, will.i.am’s i.am+ BUTTONS are available at Apple stores, apple.com and select shops across the globe.