Facebook has been coming for Snapchat’s innovation crown for some time now and the latest Messenger update may tip the scales. The latest update to Facebook’s hugely popular messaging app adds some big changes to its Camera feature, including filters, masks, stickers and frames.
The features comes in timely fashion, with a holiday-themed Camera button on display to make finding it a bit easier. To use the new Camera feature, you simply open the app and tap the Camera button. Similarly to Snapchat, the feature lets users add filters such as candy canes and Rudolph the Red Nosed Reindeer. However, unlike Snapchat, photos on Messenger don’t automatically self-destruct.
The update may not pull users away from Snapchat, which passed 60 million daily active users this year, but it will certainly breathe new life into its Camera feature and make room for advertising possibilities. It’s a necessary update for Facebook, as the tech giant continues to seek ways to generate revenue from advertising.
The update is available today so head to your respective app store to get the new features.
Also if you haven’t checked it out already, you can now play PAC-MAN on Facebook Messenger.