Sneakers
From the ground up

We first brought you news of the adidas Consortium Sneaker Exchange three days ago, and now the program gets underway with Parisian retailers colette and Los Angeles streetwear brand UNDEFEATED joining forces on two iconic silhouettes.

Reworking the EQT Support and Campus 80, the pair has drawn inspiration from respective surroundings and the idea of “playing opposites.” The “daytime” Campus 80 features a crisp white leather upper and an off-white rubber sole, with blue accents on the lacing and heel. Meanwhile, the EQT support has been described as the moodier, “nighttime” counterpart, and comes resplendent in an ominous dark navy colorway. As the blurb reads: “Two models, mirrored colorways, one clear and consistent theme.”

Look out for the sneakers to drop January 28 at global adidas Consortium accounts.

Now, check out this gorgeous “Snow White” Y-3 refit of the adidas Pure Boost.

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