Still trying to compose ourselves from the opulent leather 997 which emerged earlier today, New Balance has only gone and knocked it out the park once again. This time, the footwear kings has teamed up with Tokyo retailer mita Sneaker for a unique silhouette titled the “Tokyo Rat.”
Inspired by the literal rats of Tokyo that never sleep (24/7 = 247 = smart), an all-grey mesh upper arrives with hairy panels and contrasting orange accents. Under the bonnet, graphic insoles have been designed by artist Keita Suzuki and feature mita and New Balance co-branding.
New Balance has been celebrating the birth of the 247 with global parties worldwide. Thankfully, no rats appeared at the Tokyo bash.
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