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After recently starring in Vivienne Westwood’s SS17 campaign, Pamela Anderson returns as the focal point of Coco de Mer‘s new Valentine’s Day film. In turning traditional habits upside down, Coco de Mer urges women to take back control of Valentine’s Day, as no significant other is necessary.

The sensual clip by Rankin‘s creative agency, The Full Service, in turn finds Anderson stripping down and then slipping on some lingerie, before showering her bed with rose pedals and then enjoying a night alone.

Pamela Anderson is now a global brand ambassador for Coco de Mer brand going forward.

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