While today’s zeitgeisty streetwear brands continue to churn out an ever-rotating carousel of monochrome wares fit for doomsday, ‘80s revival brand Life’s A Beach offers up a serious dose of color for SS17.
The resurrected brand got its start in ‘80s motocross and surf culture, and while it faded into obscurity for 20-odd years, it was revived a few years go by Greg Larke and Fergus Purcell. Since then, the duo has done a solid job of rehashing the best of the brand’s bygone glory days with a modernist update. The brand also offer womenswear alongside its men’s collections too.
L.A.B.’s SS17 drop is a riotous cocktail of punchy prints, zesty primary colors and candied pastel hues, all realized in a line-up of relaxed silhouettes. The collection sports a diverse array of staples such as hoodies, T-shirts, jackets, shorts, bags, swimwear and even towels.
Standouts include the reoccurring red, green and black pattern found on everything from camp shirts to towels to bikinis, and it’s a clear homage to A Tribe Called Quest’s iconic artwork for their 1991 LP titled The Low End Theory.
For more fashion coverage, check out Libertine’s fruity FW17 collection filled with acidic prints.
- Production: Bossy LDN