Sneakers
From the ground up

While our month-long celebration of Nike’s Air Max Day has showcased both the past and present highlights of Tinker Hatfield’s brilliant Air Max innovations, it’s the future of Air that will bring the technology into an entirely new realm. The manifestation of 30 years of research, engineering and sheer love for all things “Air,” the all-new VaporMax is ready to take flight.

Unlike any Air Max model before it, the VaporMax is a complete redesign of the visible air concept, stripping the shoe down to the basics. In fact, one of the major developments in crafting the VaporMax came when the team at Beaverton was able to build an outsole that would be applied to the Air bag cushioning. With a sole composed entirely of TPU, the designers were able to strip out excess glue and rubber. Combined with the Flyknit and Flywire upper, the overall feel is—well, lighter than air.

For a shoe that’s celebrating three decades of Air Max advancements, it seems satisfying and fitting that Nike would return to a design featuring the absolute basics—colorways included. At a private VaporMax media preview in NYC last week, Creative Director of Nike Running Andres Harlow explained that the “Pure Platinum” colorway was selected as a “reset” of the brand’s history of bright running shoe color palettes (looking at you “Infrared” Air Max 90s).

Dropping on Air Max Day—aka March 26—head over to Nike to secure your pair.

Highsnobiety and Nike are celebrating the 30th anniversary of the Air Max 1 with an entire month of in-depth articles, personal stories and events leading up to Air Max Day 2017. Read how three real Berlin creatives realized their vision against the odds here, find out the how the original Air Max 1 and the new Nike “Master” release came about, and see how you and your ‘gram can get featured on Highsnobiety with our Nike Snobshots competition.

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  • Source: Nike
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