adidas’ Senior Concept Creator Federico Maccapani has offered a closer look at the multicolor miadidas ultraBoost on Instagram. In a series of three images, you can glimpse a look at three colorways in action.
The detailed preview follows the brand’s confirmation that miadidas will be offering its second ever UltraBOOST customization with a rainbow heel exclusively at the adidas NYC Flagship store on 5th Ave. for $220 starting today, Saturday, March 25.
The upper, outsole, tongue and lace colors can be customized. Colors range from white, gray, black, red, orange, yellow, teal and blue.
Shortly after announcing that the ever-popular Ultra Boost will finally be making its way to adidas’s miadidas online customization platform, Federico Maccapani previously teased some wild new multicolored options.
Maccapani, who earlier stated, “Happy to announce that @adidas ultraBOOST is landing on miadidas VERY SOON! Soon You’ll Be Able to Customize Your Very Own Adidas Ultra Boost,” posted a string of new images showing the wide range of options available.
The move marks the first time that the silhouette will be fully available for customization online, following the brand’s new 565 Fifth Avenue NYC flagship opening, where select customers were allowed to design their own renditions.
Stay tuned for an exact date surrounding the Ultra Boost customization launch, and check out the original images shared, below.
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