Style
Where the runway meets the street

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from an Indonesian brand pioneering grungy-tropic graphics to a skatewear brand born in Bordeaux. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Yulia Yefimtchuk+

From: Kiev, Ukraine

In a Nutshell: Yulia Yefimtchuk has quickly become one of Ukraine’s most radical and prominent designers. The Kiev-born designer counts stockists in Tokyo, Seoul, Paris and New York, and her growing womenswear brand is a banner not just for Ukraine’s stronghold of rising fashion talent, but the now ubiquitous Post-Soviet aesthetic too.

The brand’s visuals riff of a contemporary Ukraine stuck in its post-Soviet identity, and with each season, Yulia Yefimtchuk+ introduces more Cyrillic phrases, graphically printed on to the front of her collections. For her latest collection, she continues to rework the humble workwear uniform to illustrate confidence, force, love, happiness, peace, joy and the resistance of the working class.

Key Pieces: The totally oversized rigid, cut-out workwear jacket in red is standout.

Gold Sport

From: Nottingham, UK

In a Nutshell: This rising Nottingham-based brand proves you don’t have to be in London to produce killer streetwear. Gold Sport takes its cues from a bygone era of distinctly ‘90s sportswear, and its latest collection expands on this DNA with some contemporary conviction. The latest collection is titled “The Energy Crew,” and it’s an homage to the heroes of the UK’s thriving rave and grime scene.

Key Pieces: The reflective logo-emblazoned long-sleeve T-shirt equals solid club wear steez.

Helen Lawerence

From: London, UK

In a Nutshell: Helen Lawerence probably isn’t “under the radar” for those who keep a firm eye on London’s nascent fashion scene. Since graduating from Central St Martins in 2012, this breakout star went on to showcase with Lulu Kennedy’s revered Fashion East platform, and her wares have been picked up by Opening Ceremony and Dover Street Market.

However, the knitwear designer only expanded into menswear earlier this year, and for the guys among you, Lawerence should certainly be on your radar. Lawerence partnered with Browns to produce an exclusive menswear capsule collection. Needless to say, her menswear offering features her signature artful approach to silhouette and her distinct approach to construction is truly one-of-a-kind.

Key Pieces: The delicate looking mohair zip-up fleece is one for winter.

KIRSH

From: Seoul, Korea

In a Nutshell: If Vladimir Nabokov’s Lolita was written today, his protagonist would definitely be a streetwear-loving “hypebae,” and KIRSH would be her go-to brand for poppy staples. The brand’s latest collection features plenty of nostalgic ‘90s aesthetics in contemporary cuts, and its signature “cherry” illustration is rehashed in a big way.

Key Pieces: The hot-pink crew neck provides an effortless pop to any ‘fit.

Nicholas Daley

From: London, UK

In a Nutshell: Nicholas Daley is a rising renegade among London’s colorful menswear scene, and the Central St Martins graduate has managed to set himself apart from the pack. Daley readily embraces his multicultural heritage to consistently put out collections with a strong cultural narrative.

In fact, each season, Nicholas collaborates with an artist to produce a mixtape, enforcing the historically-significant binary between style and music. In the UK, Dover Street Market London stocks Daley’s SS17 collection exclusively, with The Bureau also holding the collection in Belfast, Ireland.

Key Pieces: Everything. A ton of the pieces from this collection are made from jute, which is a long, soft, shiny vegetable fiber. The material has some personal resonance for the designer too as generations of Nicholas’ family worked in the jute mills of Dundee, in which the material was originally exported from South Asia.

SaintWoods

From: Montreal, QC

In a Nutshell: SAINTWOODS is polymathic in every sense of the word. This Montreal upstart has evolved from one of the East Coast’s most popular online blogs and events promoters to a definitive lifestyle brand and creative agency, peddling arts, culture, fashion, and music in their city and beyond into one platform. Now, the brand is back with another dose of its solid merch offering.

Key Pieces: The ice-white “ski team” quarter zip is one for the slopes as well as the streets.

Söderberg

From: Berlin, Germany

In a Nutshell: Richard Söderberg’s namesake label is the second offering from the Swedish designer behind cult brand Obscur. For FW17, Söderberg continues an aesthetic emphasis on the power of utility. It’s a solid collection of hardwearing leather staples, with plenty of military silhouettes and an aggressive approach to luxe utilitarianism.

Key Pieces: The marbled leather biker anorak is a staple for doomsday or an industrial techno party, just take your pick.

Dirty $outh

From: London, UK

In a Nutshell: This collective of young London-based talent has banded together to launch a label that’s an uncensored love letter to the streets of South London. Dirty $outh’s aim to is come together and create magic and its tightly edited output of streetwear staples is exactly that. In a post-Brexit age, the brand’s aim is to create a sense of community among a generation of youth that’s increasingly disenfranchised.

Key Pieces: The “0920 [remember your roots]” long sleeve in the white/red colorway is sublime.

ST-HENRI

From: London, UK

In a Nutshell: ST-HENRI melts minimal aesthetics with a diverse repertoire of rich pop-cultural references and the result is a collection of juxtapositions, anchored by a pared-back visual treatment. Deftly oversized T-shirts mirror the sartorial codes pioneered by ‘90s hip-hop music, while hand-painted Cotton poplins twist the traditions of traditional western wear.

Key Pieces: The “rancher” cowboy shirt in stark white, featuring a Red Stripe bottle cap as a button is standout.

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