Style
Where the runway meets the street

Fashion’s obsession with the popular Swedish multinational furniture company IKEA continues, as we’ve already seen an Air Jordan 1, hoodie, thong, mask and more utilizing the brand’s signature bags in a more fashionable interpretation.

This time, Bay Area-based streetwear brand Prime and photographer Arturo Torres have joined forces to create an essential camera strap, which repurposes the handle straps typically found on IKEA’s signature bags.

Would you be interested in purchasing a strap? Or for that matter, making your own?

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