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OFF-WHITE has just opened its fourth location in Mainland China and its second store in Hong Kong. The Milan-based label has enjoyed quite the rise since its launch in 2013, and you can take an exclusive look inside the brand’s latest store above. Like every other OFF-WHITE store, it’s designed by Virgil himself and it’s the first store to focus solely on OFF-WHITE’s womenswear offerings too.

To celebrate the opening of the latest OFF-WHITE store in Hong Kong, Virgil has also dropped a Hong Kong exclusive capsule collection. The capsule consists of hoodies, T-shirts, shirts, shorts, as well as accessories. All items are available in black-and-white colorways and feature OFF-WHITE signature arrow graphics.

Virgil also teases some yet-to-be-released merch from OFF-WHITE’s kaleidoscopic array of collaborations in the video above, including a pair of embroidered jeans from the forthcoming OFF WHITE x Levi’s collab, and the latest iteration of OFF-WHITE x Air Jordan 1.

Hit play on the video above to hear Virgil Abloh wax lyrical about the latest store’s distinctive features, and OFF-WHITE’s creative strategy for the future.

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  • Producer: Ambrose Leung / Highsnobiety.com
  • Videographer/Editor: Keith Hui / Highsnobiety.com
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