Created with the sole intention of inspiring people to become more adventurous in the kitchen and push the limits of their current culinary prowess, IKEA just unveiled “The IKEA Easy Recipe Series,” and has already begun distributing it to select locations across Canada.
Cleverly marketed as “fill-in-the-blank parchment paper recipes,” IKEA’s latest project is quite frankly, astounding. Having steadily transitioned into providing a fully immersive living experience, the Swedish giant has now gone one step further and, as a result, made its mass of homeware accessories even more accessible. Whether such an idea will drive sales through the roof remains to be seen, yet it could in fact ensure that its products are observed from a far more practical standpoint, and not mere aesthetic.
Check out the video above, as we are treated to a first look at some of the amazing recipes we can come to expect from IKEA’s latest project. Would something like this find its way into your home? Let us know what you think in the comment section below.
And did you know, an IKEA-themed perfume actually exists? Check it out here.