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Where the runway meets the street

The resell market for Supreme is so crazy these days that a lot of guys in the scene have taken to hosting their own pop-up events to capitalize on the hype.

A couple of months ago, Berlin-based streetwear fan Sam Tatchev sold off the majority of his collection, and a few months before that, Munich’s Tith K cleared out his collection, before starting his own kids’ streetwear shop, WHAT A PETIT, in the city.

Now, a couple of young streetwear fans in Hamburg hosted their own pop-up at a local skate store. Unlike Sam and Tith, though, Yannick Lortz and Alex Kubczak weren’t wanting to clear out their own stashes — this was a gathering for German streetwear heads to come together, hang out, and maybe sell some stuff.

The guys even made a special t-shirt to celebrate the sale.

Pop Up vibezzz @verbandbotanischergaerten 📸 @schuh_fa

A post shared by Yannick Lortz (@yannick.lz) on

The young fans earn all of their money from re-selling, so we asked them a few pointers for any streetwear fans wanting to get into the re-sell game.

Introduce yourselves — what do you do currently? How old are you? Where are you from?

Yannick: I’m 19 years old and live in Hamburg, Germany. I just graduated and will start to study at university in October.

Alex: My name is Alex, I’m 18 years old and from a small town south of Hamburg, Germany. I currently resell full-time.

Why did you decide to do the pop-up shop?

Yannick: To be honest? Just to see everybody from our group (VBG) again, have a good time and obviously sell a part of our collection. My dad met Phillip one day, the shop owner of Lobby Skateshop, where our pop up took place, which helped us all a lot too!

Alex: We wanted to give people an opportunity to buy and sell their clothes. Obviously it’s a great way to meet people, hang out and sell some of our own stock as well.

What do you think about hype in the streetwear scene these days?

Yannick: I think it’s mad! On the one hand side it’s cool that a lot of people are interested in it, but on the other hand side it’s a bit too much. A lot of people pay stupid amounts of money just to get recognized in a queue.

Alex: I wouldn’t say there’s ‘too much’ hype around it right now as everyone is still able to buy whatever they want most of the time. Implying they’re determined enough to do so of course. Still crazy to see how far some people go to get limited clothes.

How is the streetwear scene in Germany these days?

Yannick: It’s growing and expanding each day, but it’s still very small. Berlin is definitely the capital for it, but next to that you have Facebook groups like VBG and Basement that connect people.

Alex: Amazing! As Yannick said it’s growing each and every day. I’m a moderator for the biggest German streetwear Facebook group called Verband Botanischer Gärten, and we get 50-80 new member requests a day. We were extremely surprised by how many people actually came through to the pop-up.

What are your tips for people wanting to get into the re-sell game?

Yannick: First, you need to be interested in streetwear and need to be calm at releases (bad servers, bots). I think you also need to be relaxed if your stuff doesn’t sell the first day.

Alex: Get to know the brands first. Not everything that says ‘Supreme’ or ‘Palace’ on it will resell for double the retail price. Doing research on prices and price trends are a huge factor of reselling. Some things that sat instore for 3+ days are worth way over €1,500 now.

Do you have plans to make re-selling a longterm career?

Yannick: No, I see myself more in the industry itself.

Alex: I do. The thing I love about the scene is the endless amount of opportunities it offers. We’ll see how it all turns out.

How much do you guys make from reselling a month?

Yannick: Hard to say. I started it as a pilot project next to school a couple years ago, because I was fed up with mini jobs. Reselling was and is more worth it and you meet people who share the passion.

Alex: Heavily depends on what releases actually. I make more money than my friends in their apprenticeships and I plan on working harder in the future to maximize my income.

What are the best pieces to buy for resell?

Yannick: Easy one: box logos, Yeezys and Jordans.

Alex: Supreme box logos, photo tees, Palace Tri-fergs, collabs (most of the time) and Yeezys obviously.

What do you guys think of Supreme x LV? Is it worth buying to re-sell, given that the prices are so high?

Yannick: Definitely! The demand is huge and it’s the most hyped collab this year! The box logos are most valuable in terms of resell, but the rest is very good too.

Alex: Depends on what you’re buying really. Box-logo hoodie and tee, as well as the small leather goods are bound to resell.

Now read about how reselling Supreme could make you a millionaire.

  • Photographer: Kane Holz
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