KITH and Coca-Cola are about to drop their latest collection, releasing just a taste of the upcoming collaboration via social media. There have also been images of an upcoming Converse Chuck Taylor All-Star 70s high-top floating around as part of the collab.
While the wider release pair looks to combine a white frayed denim upper with Coca-Cola’s signature logo embroidered in red, today we received an awesome pack with an exclusive friends & family colorway. Channeling throwback ’90s style, the shoes combine a stonewashed denim upper with white embroidery. KITH branding on the rand coordinates with the burgundy vintage-inspired Converse branding on the heel.
Alternate laces carry the logos of both brands, and an icy green sole is a welcome switch-up from the run-of-the-mill brown color. Perhaps taking a note from Ronnie Fieg’s recent New Balance 574s collab, which featured an interchangeable velcro logo. Here, removing the Coca-Cola patch reveals the Chuck Taylor’s usual All-Star branding.
In addition, the shoes came packed in a YETI Roadie cooler—arguably the Mercedes-Benz of coolers. Known for details like a condensation-proof design and rotomolded construction, the YETI series of coolers are the kind of flex that’ll turn the heads of discerning dads everywhere. The cooler itself retails for around $200 USD, and this one was done up with KITH’s trademark bells-and-whistles, including a co-branded top and Coca-Cola red straps.
Lucky recipients also received a KITH x Coca-Cola beach towel, reinterpreting the KITH logo in Coca-Cola’s script typeface. For people wanting to cop a pair of the KITH x Coca-Cola Converse kicks, they’ll have to wait until they drop on August 11.
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- Photography: Bryan Luna