Style
Where the runway meets the street

Here’s the celebratory FW17 campaign from adidas and JD Sports featuring British rapper Stormzy, who took over one of London’s iconic double decker buses and surprised 40 fans with the trip of a lifetime through London’s most famous landmarks and his favorite spots this past weekend.

The trip went across London, over Tower Bridge, through Trafalgar Square and on to Oxford Street, which came to a standstill as he stopped the bus outside JD Sports to pick up fresh adidas EQT kicks for fans.

Joined alongside fellow grime MC Chip and comedians Mo the Comedian and Michael Dapaah along the journey, which culminated in a surprise pop-up gig at the Postal Museum, the home of London’s Mail Rail underground tunnels — Stormzy took to the stage to surprise hundreds of fans with an intimate gig.

The adidas EQT Fall/Winter 2017 collection is available now at JD Sports.

Recently, Stormzy also shared a steamy “Cigarettes and Cush” short film.

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