Sneakers
From the ground up

Brand: Nike, UNDEFEATED

Model: Air Max 97

Key Features: Leather and patent leather materialization, Max Air tooling, tonal laces, co-branding.

Release Date: Exclusively at UNDEFEATED September 16, followed by a global launch of the black colorway on September 21.

Price: $180 USD

Buy: UNDEFEATED

Editor’s Notes: Ahead of this weekend’s launch, Nike provides us with an official look at the anticipated UNDEFEATED Air Max 97. Set to arrive in two colorways of black and white, the kicks celebrate the 15th anniversary of UNDFTD, as well as the 20th anniversary of the Air Max 97, all while giving a nod to Italian fashion.

“The Air Max 97 is one of those pinnacle sneakers that changed everything when it came out. Nothing had looked like it at the time; the shape, lacing system and metallic silver gave it a more premium feel people hadn’t really seen before. Upon its release it stopped everything, it screamed future,” says UNDEFEATED co-founder Eddie Cruz.

“Celebrating our 15th anniversary on the 20th anniversary of the Air Max 97 felt like a natural opportunity. Why not use a model that is not only respected by our organization but also spoke of the future in its time?” Cruz went on to add. “The design embodies Undefeated. We offer an elevated aspirational life style. Something for people to aspire to, to be driven towards and when you have it, you want people to know it.“

You can look forward to both color iterations releasing exclusively at UNDFTD September 16, with a global release for the black colorway scheduled for September 21.

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