They’ve been called one of the most exciting duos in music today. They’ve been called “Pharrell’s favorite group.” They are Christian Rich, twin brothers from Chicago with a flare for melding electro, hip-hop, pop, and R&B.

The Christian Rich back catalog speaks to a strong period of behind-the-scenes production work. All the hot new talent - from Kid Sister to Mickey Facts - as well as established rap acts like Lil’ Kim, Foxy Brown, and Young Gunz. Additionally they’ve produced for club legend Armand Van Helden, a collaboration that helped them gain recognition in Europe.

Also helping their cause has been the support of the fashion industry. Christian Rich music has appeared on compilations produced by G-Star, Maharishi, and Lemar and Dauley. Their first major single, “Famous Girl” comes complete with a Hellz Bellz t-shirt.

To get a better sense of how Christian Rich went from guys we didn’t know to guys popping up in all little segments of our world, we caught up for a brief Q&A. Topics include music, fashion, and the nuances of new media marketing.