Jeremy Scott

JD: Have there been any celebrities that you've turned down?

JS: We wouldn't want to mention them.

JD: Not by name but do you turn down lots of people as well? People have said they turned down Lady Gaga for clothes.

JS: That I did?

JD: No, not that you did. Other designers said they turned down Lady Gaga.

JS: Yeah I've turned down people of course, I won't dress people that I don't have a personal feeling towards them or their music or their message. Of course.

JD: So bringing it back to the collaborations what do you enjoy about collaborations in general?

JS: I guess when there's a brand like Adidas that I love ... that they represent something that I believe in and they have a history in heritage and they do something ... well. To come in and work with the iconography of the three stripes or these track suits shapes that have been a staple in part of the heritage - to do something new with that and/or the forum that is classic high top but to be able to do something and render it new, that's a challenge that I get off on.

JD: So like when they said you have creative control did you believe them at first, did you want to make sure?

JS: Well yes because we had already done the Adicolor so the support and the many other little things that didn't get commercialized like things just for my show. There's a lot of personal things that didn't maybe make the airwaves.

So I already had such a affinity and a friendship with the brand and the people I'm working with that I already felt comfortable and secured and nurtured... It dawned on me later that I was taking it for granted because I had already been treated kindly and supported well in that way so.

And I know horror stories from friends frankly, and again we wont name, who were really rude to people I know and not supportive and scared.

That's what I think has always been at Adidas. They've never been shied away from when they were embraced from different subcultures or different genres, you know they kind of got it and went with it from Run DMC to the ravers... Instead, other brands ... get scared that their getting understood as something that they're not supposed to be. It's just like if these people love you and this something that's happening organic then maybe you should think about it. Maybe its good, you know. So yeah, I do in hindsight think wow I'm lucky I've a really good partner you know so I feel great, blessed about that.

JD: So like have you got any future collaborations you're working on, not just with Adidas but in general?