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Jeremy Scott

On Art and Adidas
By Jeff Carvalho and Jason Dike, posted on 1 September 2009
JS: Not really, no, I mean I kind of have my hands full in all this. I still work with Longchamp. Oh yeah, I did the Barbie thing.

JD: The fiftieth anniversary?


JS: Yeah, I mean there was actually the doll that I did was only one doll. One of one.

JD: As far as looking at the last four or five years within pop culture specifically within music, especially with what's happening with Gaga and maybe groups like MGMT and that movement, do you think pop culture music has finally caught up to your fashion?


JS: Thats interesting, I mean yeah maybe so.

JC: Because if you really look at the crowds of kids at Coachella, Bonaroo, or Glastonbury, the look is much more of an edgy look. It's clearly moving into a direction where kids are willing to take risks.


JS: Yeah absolutely. That's true, I never really thought about it. Yeah you're right, I don't know if that's a very good answer but yeah everything you articulated is correct I would agree with you that if I thought about it, yeah.

JC: How does that make you feel? Do you feel like fuck yeah finally.


JS: I'm just always thrilled to know that my work touches peoples lives and that's what I try to do and I fell like...the more people that I can speak to the better.

I've never wanted to be underground. I've always wanted to be unique but I don't believe again its about the pop music. I believe I can do it in a pop way. This is my pop music doing something with Adidas. My own collection maybe its like my like indie label project or you know what I mean in a sense and so I'm thrilled to be able to take it to another level where you know there’s people wearing this globally and yeah that people can get to it. I love that its inspiring you know new kids. I mean I always see when I go to Japan its like this new set of kids who are eighteen that I'm their favorite designer. I've had a twelve going on thirteen career so they were you know like infants. They don't even know half my history but it doesn't matter in a way because they know now and now is what matters so I've kind of been able to kind of look at it that way too. It's great.

I've had a history of challenging and pushing fashion and which I'm still doing so it doesn't negate that and one way also that also it makes me think more about why I should always try to do self reference. You know and that way things are continually as I do always bring new inspiration. Things come back to me and that's why they're me.

And that's why when people do see my collection with Adidas you know they understand its evidently mine. Its not that its been diluted by being part of the system... it's really just as pure as my own [collection]. I'm just working with different contexts.

JC: Do you think people look at it as sort of there's no lost message? As far as I'm concerned you can see it. You can see your name and there's a reference point there that should establish it.

JS: I'm very proud of the work that I've been doing with them and I’m just so thrilled too. How the wing shoe has been embraced. Again its what I wanted it to do I was hopeful but you just never know...

Transcription by the always affable Chris Ward.
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