You mentioned having a segmented shopping experience. In terms of the growth of a consumer, how important is it to you to have storefronts that allow the same guy to mature over time through them?

Matt: It’s interesting to see how the business has progressed. I would love to say it was planned but I think the way all the stores are segmented comes from our maturing more than a placing importance on building stores to grow with the customers. The sneaker kid 6 years ago shopping at Goodfoot is now shopping at Nomad but will always still cop shoes once in a while. Situating the stores right next to each other just made sense. For every person that moves away from one store into a more "sophisticated" look, there is a new younger generation coming through to check for the newest fitted or J's. I’m pretty sure everyone in the company has at least one piece from each shop in their wardrobe. So fashion that was once thought as segmented has started to blend more and more. The Comme shopper is looking at sneakers and is buying Ransom and Stussy at times. We are starting to see all facets of the business work well with each other.

The influence of board sports on streetwear is obvious. Skateboarding, the most prominent. But, there is also that mix of snowboarding and surfing that lend their own elements. Now, I imagine, being in Toronto, skateboarding is king, but if there is influence from snowboarding (or surfing), I’d like to know how that manifests.

Matt: The influence that is around the company is from all over the place. It seems like every one of the staff from all the shops and the office are involved heavily in sports, arts and or music. We have ex pro skaters, and snowboarders, Dj’s, painters, dancers, MC's ... The list goes on. I / we are lucky to be around such talent and inspiration and to be rooted in all these different aspects of Canadian culture. This is where our "streetwear" comes from. Fashion, design, entrepreneurship comes from culture.

Does the content regulation law (specific amounts of Canadian material on radio and TV) translate at all to a desire for a distinctly Canadian look?

Matt: Not at all. I really think something has to change on that front. Those laws are out dated and I feel they actually slow down the progress in Canada's most talented artists and entrepreneurs. For example - The radio has to play around 30% Canadian content and can only hold Canadian ads... so if you were to put out a single that is decent, and had some buzz - it is viable to have it playing on the Radio. It doesn't have to be world class or amazing, just decent. I think it stiffens the growth of talent on all fronts.... I’m on the radio so I must be doing something right... so, there is no real progression. Same goes for TV. We have the worst Canadian TV shows. If they didn't have to put them on TV there is no way in hell they would be on. I feel these regulations are a crutch that negatively affects the country at times but what do I know. That being said the talent that does make it "out" of Canada is killing things abroad because they have to work so hard to become noticed and make it onto the world stage.