Being spread out over a few regions of Canada, what are some of the differences you notice in consumers in the various locals? And, perhaps, if you can, talk about how Stussy made sense in Toronto rather than say Calgary or Vancouver?

Matt: One of the best parts of being involved with Stussy is that is really does not only work in one market. We sell Stussy extremely well across the country. Toronto and Vancouver made sense as we had the perfect space come up right next to all the other shops and had been talking for some time about partnering on a store. Simple as that. Coast to coast Stussy works for us. A lot of the other brands we work with have a lot of success and a strong following on one coast but not the other. This is because the way of life and way of thinking varies so much from the West and the East coast cities that it is impossible for most brands to have something for everyone.

Down south we see the Great White North as all hockey and curling. But, you've done some tees with Goodfoot that play on basketball, particularly the NCAA tournament. In terms of pushing your brands forward globally, is there a Canadian stereotype to combat?

Matt: You forgot donuts, beer and igloos ... ha... I don’t think there is a stereotype to combat at all. We are all inspired by different things, people / objects / music / art etc, around us and not around us. I grew up in the US and London and grew up on NCAA along with a few people in the crew so we have pushed that angle a few times. . We tend to design product and get on projects that we are interested in. As these interested change or morph so do the projects and designs, as well as the stores and how they look and feel.