Omar: Stussy was the first brand that I bought on my own without any outside influence. No suggestions from friends or peers, wasn't aware of any advertisements etc. I’d bought other brands like Polo and Lacoste (then it was Izod) before that but I knew what the brands were and what they meant in particular communities. But back in '85, I bought my first Stussy tees based on the graphic elements and design.
It seems that in streetwear it’s important to strike a balance between the global nature of the brands and the local flare of a given area. How do you work to strike that balance?
Omar: We involve the brand in local events and build with local artists while trying to introduce them to the global influence Stussy has. From our viewpoint, we look to maintain the ideals Stussy puts forth, the locals can and usually will always re-interpret how garments will be styled.
Another balance is providing something for everyone interested in some form of streetwear. Not everyone, for example, is willing to shell out for a pair of the Stussy Levis, but most people will pick up a tee. Is their difficulty in making a shop accessible to people of various price needs?
Omar: It’s not difficult at all. Stussy offers a wide range of styles with varied price points. Its important to be able to show the breadth of the brand. To show it can make stylish affordable product as well as produce limited specialty product that may cost a bit more but looks to set a new standard in our particular market.
