Stone Island Shadow Project Technical Guide from HighSnobiety on Vimeo.

INTRODUCTION

STONE ISLAND SHADOW began as a discourse between Sportswear Company owner and creative director Carlo Rivetti and the design team of Michaela Sachenbacher and Errolson Hugh, also known as ACRONYM®. A platform for exploration, the Shadow project rapidly evolved into a system based program for a new generation of urban masculine apparel.

With both Stone Island’s incredible historical archive, and its unparalleled forward development resources as a starting point, ACRONYM® sought to conceive a project according to their strong technical and performance based roots . The result is a unique and unprecedented fusion. A fresh and intelligent new light cast upon the timeless interplay of form and function. Calling the project SHADOW underlines the intimate relationship and interaction between this work and the full body of the STONE ISLAND collection.

COLLECTION ‘008/’009

The catalyst behind the first Stone Island Shadow proposal was the idea of INTERSTITIAL RESTART. Seeking a personal way to embody the deep research of the Stone Island world, the designers sought to reinvent from the inside out:

‘Restart has to do with the soul and not just the surface of the brand. Therefore, how can we manifest these changes internally -as an integral part of each garment? How can we make this idea indivisible from the product? Not surface design... New features and functions that are known only to the wearer of the garment, and manifested in the outside world only as (initially as) changes in the wearer’s behaviour and attitudes: in the new ways in which they interact with the world.

Calm exterior / Radical interior
Quiet surface / Dynamic depth’

(Notebook excerpt. 14.07.07 Tokyo.)

This central theme manifests itself in the construction, fabrication, and colours or each and every Stone Island Shadow garment. The interplay of form and function, interior and exterior, appearance and substance, restraint and saturation, result in styles that play with perception and are, quite literally, more than meet the eye.

COLORS A/W ‘008/’009

The attitude of INTERSTICIAL RESTART is expressed in the colors of the ‘008/’009 collection trough combination. The quiet overall appearance of the MAIN COLOR is juxtaposed with the unexpected intensity of the SECONDARY COLOR.

FABRICS ‘008/’009

The attitude of the INTRRSTITIAL RESTART is also expressed in the fabrics of the ‘008/’009 collection through combination. The quiet overall appearance of the MAIN FABRIC is juxtaposed with the unexpected incident of the SECONDARY FABRIC.