Onitsuka Tiger: The Traveling Sculpture

Onitsuka Tiger is running a really nice campaign at the moment in Europe. They have both launched a print advertising campaign for their new range of sneakers and more excitingly they have created a 1.5 meter (5 foot) long sculpture made out of Japanese collectibles. The sculpture is traveling through Europe and is being exhibited. When you look close at it you find all sorts of Japanese toys in it as well, underlining the heritage of the brand.
If people in Europe really get this campaign and find it effective is another question!