It’s incredible to see how much attention our small niche is getting in recent months. Today we came across yet another sneaker related article in BusinessWeek – It’s all about the shoe for sneakerheads.
They talk about the core sneakerheads and sneaker collectors. Most interesting I find how they say that the sneakerhead community is small compared to the big picture, but very relevant for sneaker companies, as they are the ones setting the trends and dictating what will be hot and what will be bought. The sneaker market grew to 42 Billion USD in 2005, up 9 percent and only 3 percent of those were athletic shoes.
Very interesting read. Check it out here.
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