New Diamond Supply Co.

Here you see the latest goods from Diamond Supply Co. that arrived at In4mation. Some nice colorways and the diamond/paisley is looking good as well.
I am always asking myself if brands that do all these logo-based designs lack imagination, or if its actually the smartest thing to do. Because these are in the end the brands that you recognize immediately on the street. If you look at Diamond, Twelve Bar, Supreme… they have lots of logo based pieces. I come to the conclusion that it actually might be a very smart move!
More pics after the jump.