Johnny Cupcakes Pinic Plaid

Johnny Cupcakes has some nice new products in the store and we liked most the new picnic plaid crossbones tees.
It is incredible to see how consequent these guys push their concept and what they have achieved in terms of design and a following all based on the cupcakes theme. From the store to the design, the strategy is very clear, easy to understand and of course always with that bit of a funny twist. Talking about a successful business strategy, look at them and you know what to do. Build a clear identity for yourself and make your product recognizable!
Anyways, enough business philosophy now. Check out the plaid tees!