Playing For Keeps (PFK) has relaunched their website, created by 530 Medialab. With a nice clean look, the The Hundreds sub-brand presents itself now.
“…a Los Angeles-based streetwear brand birthed from the spirit of competition. From the one-upmanship which spurred hip-hop culture, to the competitive nature of action sports, to the relentless quest for the coolest sneakers, the PFK mentality is simple: a cross-subcultural clothing brand which speaks to all youth (regardless of race, background, and interests), through the language of the game.”
We also have a look at their Spring/Summer 2007 collection. Most Spring styles should already be available at accounts, while we can already show you what to expect for this coming June. An extensive range of t-shirts with strong parody graphics, makes it a fun line to look out for.
Check out the Spring/Summer 2007 collection after the jump.
Related posts:
»
Bicycle x Original Fake 4th Anniversary Playing Cards»
Supreme Bicycle Playing Cards»
Bape x Bicycle Playing Cards»
Supreme x Bicycle “Classic Scene” Playing Cards»
XLarge Summer 2011 Collection Preview
