Unruly Heir Summer 07 Launch

Unruly Heir crashes the party of formulated men’s sportswear “classics,” providing a juxtaposition of the 19th and 20th century Dandy with the gritty attitude of players at New York’s infamous “Cage”, the basketball courts on West 4th Street. The Unruly Heir is the inheritor of this union—exposing the foundation of hypocrisy that the ruling class has built their codes, rules, and manners upon. Street courting society or society courting street…either way, the collection delivers a distinctive point-of-difference

Their limited edition five piece capsule collection, a hoodie, bow-tie, short, pant, and oxford, combines inspiration from Baudelaire’s dandyism-”a co joining of clothing and the passionate pursuit of an original selfhood that makes it owns rules”; 20th century style icon The Duke of Windsor, downtown king Harold Hunter; rule bending Sid Vicious; and master tailor Ozwald Boateng all inspire the line’s style  but more importantly its attitude.
The limited edition hoodie is a piece of unexpected tailored sportswear. Cut from traditional seersucker normally found on Southern gentleman and Nantucket prepsters alike, the hoodie replaces the blazer by delivering a smart upscale hybrid. The Bow-tie will always be the signature style piece of an Unruly Heir. This Bow-tie is therefore the sign of an eccentric and a traditionalist, making it a perfect style symbol for the brand.  The reversible design consists of cotton poplin plaid and oxford pinpoint, with subtle embroidery of the slingshot, reiterating the thread of defiant mischief and opposition that characterizes the brand. Unruly Heir will also be offering up pants, shorts, and oxfords.
Check out detailed images of the capsule collection for the launch of Unruly Heir after the jump.