
Converse announces today that Common, Grammy award winning hip-hop artist and actor, will be the face of Converse (PRODUCT) RED. Common will appear in Converse’s first national print campaign to further support Converse’s partnership with (PRODUCT) RED. The Fall 2007 advertising campaign is entitled “Weapon of Change” featuring irreverent messages and bold illustrations encouraging consumers to be optimistic rebels and become agents of change.

The Converse (PRODUCT) RED Weapon® will be available exclusively through Foot Locker and the Converse website.

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