Lies SF Launches

Lies pulls largely its inspiration from urban cycling culture. The first series, “Induction”, focuses on the cult-like aspect of the various tiers of the urban bike world. Iconography
from different kinds of cults and secret organizations are mixed with elements from bicycles and the lives surrounding the people who ride them. The color combinations are largely inspired by the combinations you see put together on track bikes. The blue/green color is specifically pulled from Bianchi’s signature color, “celeste”. Induction acts as an introduction to the world and visual language of Lies and a launching point for the brand. That said, each series will have a different unifying idea at its core.
Check out their entire Season 1 drop after the jump.