Jordan Goes Considered

Jeff Staple has put up a nice post to his blog, giving some background on how the Nike Considered line was started and how the original shoe of the line evolved. Staple Design was also involved in the project from the start. Finally he connects the dots between the Considered line and the new Air Jordan XXIII’s, that also take a much more environmentally friendly approach then previous models in the Jordan collection.
It is nice seeing how a small project evolves and a concept that has been developed in that project, that was first intended for a small audience, is then pushed into bigger projects with much bigger audiences. Kind of shows that it is all worth it in the end. Jeff also points out an interesting article on the subject in Fortune Magazine.
Make sure to read it!