Levi’s Backpocket Gallery Belgium

In the last couple of months Levi’s Europe was working on an interesting project in Belgium. They asked 100 artists to design the iconic Levi’s backpocket. The pieces of art were then put on display at the Backpocket Gallery in Belgium and were auctioned off, with the benefits going to foundations fighting AIDS. Via Notcot.
Check out the various designs of the project here.