Being a longtime supporter of and innovator in the bike community, PUMA releases the I-Cycle Film Series, a collection of short films exploring bike culture and the people who influence it.
The I-Cycle Film Series focuses on some of today’s biggest advocates for two-wheeled life, including – Matthew McGuinness, a cofounder of The 62, a Brooklyn-based art collective who started Re-Bicycle; George Bliss, the man behind New York’s Pedi-cabs; Brendt Barbur, founder of The Bicycle Film Festival, Matthew Modine, actor and founder of Bicycle-For-A-Day, an ongoing initiative to encourage and inspire individuals to leave their cars in the garage and reduce their carbon footprints on the world; and finally, Antonio Bertone, PUMA’s CMO and one of the main reasons for PUMA’s presence in the bicycle world.
Check out the movies here, and more pics after the jump.
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We Are All Mechanics
http://www.weareallmechanics.com/
“We Are All Mechanics (WAAM) began in 2003 as the joint vision of Ali Dwyer and India Viola. We set out to share our love of bicycles and technical knowledge with other women in our community.”