Focus on Format – The New Store By Nigel Sylvester

Nike 6.0 BMX Pro Nigel Sylvester has had a pretty busy summer. Aside from traveling to Beijing to take part in Nike’s BMX launch and competing in Paris, he’s also found time to help launch a new store in Queens, NY. 
Format takes the street/lifestyle brand and adds a focus on BMX. Until Nike’s recent push, one could argue that BMX was the forgotten urban action sport, and falling behind fixed gear as favored bicycle style. Nigel and co. hope to change that, as well as offer shoppers on Queens Blvd a look at new brands and artists.
More pics of the store after the jump.