Monocle Goes Street | Launched Branded Newsstand

Monocle Magazine branches forward with a branded newsstand in Fitzrovia, London. "In June, Monocle opened its inaugural branded news outlet in Fitzrovia, London. The new-look Charlotte Street News bears the magazine’s livery inside and out: a signature awning protects browsers from the vagaries of the UK weather, and slick Monocle-black strips divide the shelves of titles within – making for a smarter way to consume printed matter."
Definitely an interesting move by the magazine and yet another step in the direction to bring magazines and newsstands into the next century. If you are familiar with Monocle, you know that they feature in each issue an outstanding magazine stand from around the world. Setting an example might just be the right thing to do!
Via Selectism.